ProblemCerity serves very different clients, from families planning retirement to companies and nonprofits, and each has to find the right service fast. In a field built on trust, the site also had to show real expertise, not just promises.
ApproachI built a WordPress site with a calm, premium feel: deep navy, soft gold and an editorial serif. Visitors choose who they are (individual, business or institution) and land on services written for them. Market outlooks, webinars and team pages sit alongside every service so expertise is visible everywhere, and a simple Request an Introduction path is always one click away.
