IndustryEducation & nonprofit
ServicesDevelopment, SEO, Web design
PlatformWordPress
ClientCoach Training EDU
ProblemChoosing a coach training program is a big decision. Visitors arrive from very different backgrounds (executives, teachers, wellness pros, career changers) and each needs to see quickly that the program is accredited, which path fits them and how to try it before committing.
ApproachI built a WordPress site with a calm, credible look: deep navy, a classic serif with italic accents and a fresh aqua highlight. Accreditation, partner universities and graduate stories sit right where doubts appear. The page then splits visitors by who they are, offers a short quiz to find the right level and ends with a simple form to reserve a free sample class. Every form and path was built to work smoothly on a phone.
