Service-based

Dream Wife Coaching program landing page

A 12-part coaching program for wives who want a warmer, stronger marriage. An editorial, emotional landing page with a classic serif, cream paper tones and a bold red that leads to enrolment.

Dream Wife website shown on desktop and mobile

IndustryService-based

ServicesDevelopment, UX/UI, Web design

PlatformWordPress

ClientDream Wife by Quentin Hafner

ProblemThe program speaks to a very personal topic, so the page had to feel warm and trustworthy rather than salesy. It also had to explain twelve principles and the program format clearly, and turn a long story into a confident decision to join.

ApproachI designed the landing page like a magazine feature: cream paper backgrounds, deep espresso, a high-contrast serif and a bold red for every call to action. The story moves from the hero video to real problems, the twelve principles, who you become and the coach behind the program, with testimonials along the way. Become the Dream Wife appears after each key moment, and the chapters read naturally on a phone.

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Dream Wife full landing page design with mobile sections

Dream Wife typography and colour palette

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