E-commerce

SpoiledChild Beauty and wellness e-commerce

An AI-personalised skin, hair and wellness brand. The store pairs loud, poster-style type with glossy product capsules, and walks shoppers to their match through the SpoiledBrain quiz.

SpoiledChild website shown on desktop and mobile

IndustryE-commerce

ServicesDevelopment, UX/UI, Web design

PlatformCustom e-commerce

ClientSpoiledChild

ProblemSpoiledChild sells a lot of products to very different people, and its big idea, AI that picks the right formula for you, is hard to explain in a crowded beauty market. The store had to feel bold and premium while still getting each shopper to the one product that fits them.

ApproachI leaned into the brand's attitude: tall condensed headlines, plenty of white space and the jewel-toned capsules as the hero of every section. The homepage tells a short story (the future of wellness, the collagen launch, the AI behind it, the refillable capsules) and each part ends in one clear action, usually the SpoiledBrain quiz. On mobile the same story stacks into a simple scroll with product cards built for thumbs.

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SpoiledChild full homepage design with mobile sections

SpoiledChild typography and colour palette

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